In 1974, Jan Pesman (1952) founded cepezed architecture firm with two partners. The three practical idealists stubbornly chose ‘prefab’ as the leading design principle, a principle to which cepezed still adheres. After all, it turns out to be not only a way to increase the ‘product quality’ of architecture, the initial reason for this choice, a kit of parts is also intrinsically circular. Jan is an unorthodox architect à la Mart van Schijndel, who believes that as an architect you should also look at other industries. Jan was editor of Utopia and Items and is a pedigree entrepreneur, initiating his own projects so he can show exactly what he means. In 1998, when Porsche needed a new showroom and workshop in Stuttgart, he basically designed a completely new corporate identity: understated perfection, theatrical and desirable.
Photography: cepezed / Leon van Woerkom